"dorky" Copywriting Tactic Makes People Salivate Over Even The Most Ordinary Products And Services
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The article ""Dorky" Copywriting Tactic Makes People Salivate Over Even The Most Ordinary Products And Services" talks about copywriting, it was released by Ben Settle.
If you study copywriting for really long you’ll eventually come across the term “salesmanship in print.” Meaning, copywriting is nothing more or less than selling in print (or on the computer screen, or on the TV, etc.)And that’s absolutely true.But, at the same time, a lot of high-pulling ads are also what I like to call “fantasies in print”.In other words, your ad should –- ideally -- be one monumental fantasy for your reader.Why?Because human beings are wired to dream and fantasize about things we want to have -- like members of the opposite sex...New cars...New condos...A better life for our kids...A great looking body....Popularity....Love and respect from our peers...And beating our friends, neighbors and co-workers in the “rat race."And I can tell you this from experience...And from studying thousands of different ads...If you want to add a whole new layer of hot, sizzling selling power to your ads, simply learn what your market fantasizes about, figure out how your product fits into that fantasy, and then work it into your pitch.For example, I last week wrote a sales letter selling a DVD course about street-fighting.
And much of the ad is just one monumental fantasy where you, the reader, are kicking butt in all these potentially viloent situations on the street.In one scenario you’re taking out a group of pissed-off gang bangers with just your belt.In another scenario thug tries to punch you, and you do a special “block” and he ends up breaking his hand.In another scenario guy who jumps out at you from the shadows ends up on the ground, laying in the fetal position, praying you don’t “finish him off”.And so on.And throughout this entire "fantasy", you become one of these guys nobody wants to mess with. Somenoe the boss doesn’t pick on anymore.
Someone who commands complete and total respect from everyone around you...And starts to automatically attract hot, sexy girls into your life.This may sound totally lame to you.
Mabye even kind of dork.
But the market can't get eonugh of it. To them it’s like this fascinating moive or TV show they’re starring in. Where they get the bad guy and walk away with the hot chick at the end.The whole secret is to take your reader's fantasies and enlarge them...Expand upon them...Maybe even fill in of the gaps (as long as it's consistent with what they already believe in)...And then show them how the product you’re selling can make it a reality.Ben Settle is an epxert copywriter and direct marketer.
If you liked this article then chcek out Ben's website at http://bensettle.Com -- and get your hands on over 500 pages of advertising ideas, strategies and tactics just like this one -- as well as rare swipe file ads and hot marketing information not easily found anywhere else.
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"Dorky" Copywriting Tactic Makes People Salivate Over Even The Most Ordinary Products And Services
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